The European Business Review: first article about PKB

My first article about Patients Know Best came out in today’s issue of The European Business Review, Europe’s top business journal. The audience is important as we begin to explain to business leaders, including managers and commissioners, the importance and mechanics of patient control.

It was not until the 18th century that scientists accepted the existence of queen bees. Until that point they insisted that only a “king bee” could be in control. But the queen had always been in control, it just took us a while to believe and understand this. Similarly, around the world, patients are already in control. As more people believe and understand this, they design the health care system differently. This is the reason that hospitals, patient charities, pharmaceutical companies, insurance companies and government payers around the world are adopting Patients Know Best, a patient-controlled medical records system.

Read the rest of the article on the EBR web site.

Or you can download the PDF.

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