Think Ahead: Online Version in Partnership with PKB

Yesterday, Ireland’s Think Ahead initiative launched phase two of their program that encourages people to plan for their end of life. We are proud to announce that Patients Know Best (PKB) is part of that initiative to bring patients a digital version to their patient medical records.


This is important because the online version allows the patient to carry around a secure ID which the doctor can access to understand the patient’s wishes in emergency situations. Additionally, the patient can also share, through the PKB platform, their end of life decisions and wishes with their healthcare network, including family.

Currently, the program is piloted at St. James’s Hospital in Dublin and The Bridge Medical Centre, Co. Kildare.

In the press release Sharon Foley, CEO of the Irish Hospice Foundation (IHF), said everyone has the right to a say in their care at all times, including end of life.

But we also have the responsibility to let other people know our decisions and this is where Think Ahead can help.

Open and honest discussion about death and dying can ensure that someone’s wishes for end of life are known and respected. It can also support those they love through bereavement.

Needless to say, we are excited to provide “end of life care planning functionality to all Irish citizens and to our customers across seven other countries. We too believe that everyone should Think Ahead” said Dr. Mohamamd Al-Ubaydli, CEO of PKB.

You can also read more on Think Ahead’s initiative and partnership with Patients Know Best here.



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